Series The Label is a small independent swimwear label established in 2018. The brand’s ethos is to create elevated swimwear staples, that are responsibly crafted and minimal in design, yet not compromising style, fit and quality. Swim pieces that build a conscious swimwear wardrobe, pair well with other collections and desired for many seasons. The brand is based in New York where all the design, development and manufacturing happens. We are proud to align ourselves with local artisans who share the same values as we do. Keeping our brand within our boundaries supports our community, allows us to be hands-on throughout the entire process but most importantly inspires every aspect of our brands purpose.